The 12 Days For Christmas

It was in September 2014 when I decided that I, Andy Leeks would take on the challenge of writing a book about diets. I felt that I could do a good job of it, what with the 15 years of experience of yo-yo dieting under my belt and having spent every one of those years leaping from one faddy diet to another. I had no interest in writing a conventional diet book however. You know the one I mean, the one that’s written by a pencil-thin bimbo, full of condescending bull-shit about how being over weight isn’t your fault, outrageous claims that you are just a few page-turns away from being a size 6 model. I genuinely couldn’t think of anything worse. I wanted to write an honest book; one that would tell it how it was. I came up with an idea; a silly idea to some; irresponsible to others, but it was an idea that was to turn into a best-selling book that has gone onto receive national and international acclaim, and one that is even recommended by the NHS service in the UK.

I knew that the reason that all of my previous diets had failed was because I got bored. Bored of skipping food groups, counting calories, eating cereal or whatever else I had signed up to on the diet that week. As soon as those first few days of excitement and anticipation had passed, I was on a one way journey to Miseryland, with a very quick stop off at Whyalwaysme along the way.

I wondered if it would be possible to hop quickly from one diet to another, moving on before I got bored and dejected. Could it be possible that I would stand a better chance of success by simply flitting around, like some sort of diet floosy. I decided I would give it a go and it was how the book “Minmize Me – 10 Diets to lose 25 lbs in 50 Days” came about. You can check it out here Minimize Me.

I won’t spoil the book in case you intend to read it, but one thing I learned very quickly is that diets don’t really work, at least not in the long term. The body is a complex thing and often the best advice is to simply have a healthy balanced diet (Kind of obvious, right?) Another thing I learned and something that came as a complete surprise to me is that losing weight just before Christmas is AMAZING!!. It meant that I got to enjoy Christmas and New Year completely guilt free. It gave the festivities an extra lift and I felt like I’d given myself an early Christmas present of my own. Why should losing weight be restricted solely to the New Year and the week before you jet off on holiday? (Ultimately failing and never being able to look at the holiday snaps ever again).

It is exactly why I have developed “The 12 Days For Christmas” campaign. It’s simply a period of 12 days where we can all get together to collectively lose weight in a fun and healthy way just before Christmas. I have created a FREE 12 day course where I will send out an email each day for the 12 days of the campaign. I’ll be providing inspirational advice from health experts, guidance and advice on healthy choices as well as a host of recipe’s and information on how best to enjoy the 12 days we have together. I’ll provide links to the blog where people can get advice, ask questions and help to inspire each other along the way and I’ll be asking everyone to let me know their results at the end of the 12 days, so we can see how much we have lost collectively.

Treat yourself this Christmas to the best Christmas you will ever have; a guilt free an indulgent Christmas that you will never forget. The campaign will run from Monday 30th November to Friday 11th December (Just in time to enjoy the work party)

It is essentially a fun, responsible and wonderfully interactive way to lose weight together, so it would be hugely appreciated if you would consider sharing the campaign on social media. Feel free to copy and paste the following link to your social network site of choice

To sign up for yourself, simply click on the link and fill in the details below (Your information will be kept safe and secure and will never be used for marketing purposes)

Sign Up to “The 12 Days For Christmas” Campaign here

Or use the QR code below

Sign Up


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